I'm Anastasiia, and you can
call me Ana.
With a decade of design experience, I specialize in crafting impactful solutions across various industries, including healthtech, edtech, sports, project management… you name it! As an independent professional, I’ve collaborated with startups and established companies to design user-friendly experiences for web and mobile applications, as well as build and shape marketing and brand design approaches.
My experience includes product (UX/UI) design, design systems,
strategies, and creative direction. I thrive on helping ideas come to life in the first place or increasing the visibility of existing solutions with a positive revamp, always prioritizing the needs of users and businesses, and keeping track of the balance.
Experience
2017-Present
Product (UX/UI)
Designer
With vast experience in digital products across Android, iOS, and Web, I cover the entire process — from concept, architecture and structure to high-fidelity design and prototyping, accommodating users and business needs.
2017-Present
Art Director
I create cohesive visual strategies that connect product, identity, and communication. With a background in brand, marketing, and art direction, I ensure brands look sharp, feel consistent, and speak the right language — from concept to execution.
2011-2015
Bachelor degree in
Computer Science
With a background in Computer Science, I blend technical
understanding with design expertise. This helps me bridge the gap
between aesthetics and functionality, ensuring that every product is both visually compelling and seamlessly built.
Skills
Design
Market research, user interviews, data analysis, user flows,
wireframing, prototyping, usability testing, Google Analytics, product
design, interface and interaction design, accessibility.
Tools
Figma, FigJam, FigSlides, Miro, Jira, HotJar, Wix, Squarespace, Adobe Ilustrator, Adobe Photoshop
Want to know me better?
I’m a travel and design addicted human. I find inspiration in architecture, nature, and people who make
the world more accessible and welcoming. In my early twenties, while hitchhiking across Europe, I met
incredible people and experienced the unknown. And by the end of them I realised that even though
we’re all different – we all crave kindness and quality as human beings. We’re unique, yet we are equal. Throughout life, we naturally lean towards organic solutions — whether it’s buying a vinyl online or signing
up for a first tennis lesson. I believe in – and happily embrace – simplicity. It’s the key to success. A great
product should feel effortless, free of unnecessary steps and let people focus on what truly matters.
That’s my goal – to make the world easier, more accessible, thoughtfully designed, and fun.
