Seha Consulting: Building a Distinctive Healthcare Analytics Brand
Brand Design
Website Design
Visual Design
Figma
Google Slides
Seha Consulting is a dynamic team specializing in data analytics solutions for healthcare clinics and organizations. Founded by industry expert Ali Rizwan, the firm excels in delivering data engineering, visualization, and predictive analytics services to enhance healthcare systems’ efficiency and decision-making.
My role? I was entrusted with developing a comprehensive brand identity that encapsulates Seha Consulting’s expertise and innovative approach, including:
Logo and visual style – designing a modern and professional visual identity.
Website design and development – creating an informative and user-friendly online presence.
Business cards and corporate materials – ensuring cohesive branding across all client touchpoints.
Brochures and presentations – developing compelling materials for client engagement and business development.
This case study explores how I collaborated with Seha Consulting to build a brand that reflects their commitment to transforming healthcare through data-driven insights.
🎨 A fully etablished brand identity
From zero to a cohesive, scalable visual system that reflects Seha Consulting’s expertise and professionalism across all materials.
🌐 A strong, impactful digital presence
A structured, intuitive website that clearly communicates the company’s services, helping them engage with healthcare organizations more effectively.
📈 Bold branding across every touchpoint
Corporate materials, sales assets, and presentations now follow a unified design, strengthening trust and credibility with clients.
🔍 The Challenge: Building a Brand from Scratch
Seha Consulting had deep expertise in healthcare data analytics, but when it came to branding, they were starting from ground zero. There was no existing logo, no corporate identity, no website, and no structured materials—everything had to be built from the ground up.
Since Seha Consulting works with hospitals, clinics, and major healthcare organizations, the brand had to feel trustworthy, modern, and highly professional. My mission was to craft a complete brand ecosystem that seamlessly connected their visual identity, digital presence, and corporate materials.
💡 The Solution: A Professional & Scalable Brand System
With no existing materials, the challenge was to build a cohesive brand from the ground up, ensuring every element worked together seamlessly. My approach focused on three key areas:
1. Visual Identity: Establishing the Foundation
I designed a modern, clean, and professional logo that reflects the analytical and data-driven nature of Seha Consulting. The color palette and typography were carefully selected to balance trust, precision, and clarity—essential values in the healthcare sector.
2. Digital Presence: A Website That Speaks to the Industry
I created a structured and professional website that clearly communicates Seha Consulting’s expertise, services, and case studies. The design ensures clarity and ease of navigation, making complex data solutions accessible to potential clients.
3. Corporate & Sales Materials: A Cohesive Brand Across All Touchpoints
To ensure consistency, I designed business cards, brochures, pitch decks, and corporate documents, aligning them with the brand’s visual style. Every element was crafted to reinforce credibility and professionalism in client interactions.
Achievements
Working on Seha Consulting was a rare opportunity—full creative freedom and trust allowed me to craft a brand that feels modern, fresh, and distinctly different from competitors still stuck in the aesthetics of the 2010s. This wasn’t just about visuals; it was about positioning the company as a forward-thinking player in healthcare analytics.
Building everything from scratch meant designing not just a bits and pieces, but an entire brand experience that seamlessly integrates into how Seha Consulting communicates and operates.
This project reinforced a key lesson: when given trust and space to innovate, design can truly transform how a company presents itself to the world.